Givenchy Démesure & A/W Collection Launch:

Givenchy Démesure Mascara & Autumn Winter Press Launch.


Nicolas Degennes, Artistic Director of Givenchy Le Makeup has created the Autumn Winter Collection inspired by the moon. The Moon’s luminous glow, is bought to life in the Je Veux La Lune collection.  The collection encapsulates the concept and feelings of the moon and has a dream like  story that translates through the collection. The idea of dreaming, having your head in the stars, the feeling of desire, the freedom to dream and dare to want the impossible is the concept behind it.  If you want the moon, you should have the moon, and you can.

Nicolas Degennes expressed the Givenchy philosophy is about women and freedom, that make-up should give women what they really want from it.

It seems Givenchy are communicating a philosophy and a passion in their make-up, as Nicholas Degennes said is the passion to make women beautiful. And this is nice to see something different, a brand with substance and personality, and this is what Nicholas Degennes brings.

“Make up is a game”

“Make-up is a serious thing, its me, its my time.”

Nicolas Degennes

A passionate speech by the Artistic Director, Nicolas Degennes, and afterwards make-up stations to sample the new products, with make-up artists on hand to demonstrate the products.

I found the  Le Ombre De Lune particularly amazing, an eyeshadow and highlighter compact.

Lune Mystérieuse n°1, a white and black – suited for paler skin tones, rose undertones.
Lune Mystérieuse n°2 – yellow highlighter and navy eye-shadow - more suited for mid – dark with yellow undertones.
The highlighter is so luminous without being too shiny.  Really soft texture. I tried it on my cheeks and it really lifted my face.

Demesure Mascara Review.

What is intelligent about this mascara is it distributes the product evenly as you apply it. It evenly loads your lashes with the product then the pop up comb defines lashes when it distributes the product evenly to the tip. Good texture and smart brush.

Application:

1. Take first brush and start at the very lash line, move in zig zag motion to coat the roots of the lashes

2. Glide the brush up to the tip of the lashes

3. Turn the top of the mascara to reveal the hidden brush

4. Brush through lashes to separate and even out

5. Use the tip of the mini second brush to separate lashes by poking upwards through the lash line.

Due to hit stores 11th July.

xx

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1 Response to “Givenchy Démesure & A/W Collection Launch:”



  1. 1 Ny mascara hos Givenchy Démesure « beautylana Trackback on May 12, 2011 at 10:53 AM
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