So I went to BASELWORLD 2011 this weekend and it was mesmerising. I felt so alive seeing such extraordinary timepieces.
The key brands that stood out for me were not the usual, aside from HUBLOT being one of the most ‘popular’ brands I anticipated to see, the others brands that surprised me and I feel are some of the STARS of Baselworld include PAUL PICOT’s nature and earthly inspired pieces with his pure Slate dial ATELIER watch, CONCORD with its C1 flying tourbillon at the 4pm position on side of the case and CHRONOSWISS with their elegant ladies timpieces and their Edition Zeitzeichen collection of skeletonized art inspired pieces. (I will write specifically about these later) But first, HUBLOT.
HUBLOT took my breath away. I got chills as I approached the booth, I felt excitment and anticipation as this was definitely one of the brands I went to Baselworld for. And Hublot did not dissappoint, their display was powerful, dark and almost dominating. Everything about Hublot demands power and authority. Their watches so mesmerising I almost felt faint.
The showcase windows of Hublot were futuristic, cool, powerful and high tech, with text within the window screen then appeared and dissolved. The watches themselves were suspended on electronic movement devices which turned the watches in circles, to the side and from different angles so the viewer could admire every degree of the watch’s beauty.
HUBLOT BIG BANG ALL BLACK CARBON
HUBLOT Big Bang
All Black CarbonHublot’s first Big Bang made entirely of carbon fiber, all black and completely matt, this watch is made of 100% carbon fibre with a black ruthenium coating. With a black alligator dummy strap and the watch is a coordinated abys of black that looks so stealth like, powerful, demanding and dangerously alluring, the watch itself has a commanding presence. I feel minimal looking at it.
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HUBLOT CATHEDRAL MINUTE REPEATER
HUBLOT 2011 Novelty - Cathedral Minute Repeater Tourbillon
HUBLOT 2011 Novelty – Cathedral Minute Repeater Topurbillon
Hublot showcased their Cathedral Minute Repeater at Baselworld this year. The star of Hublot’s 2011. A worlds first, the 100% carbon fiber watch.
In the dial the watch has 2 mysterious Cathedral type gongs,one for hours and one for minutes which sounds the hours. The watch completely reflects HUBLOT’s innovative desing point, a stiking but sophisticated ‘rawness’. The watch looks so raw but is so controlled with all the materials housed beautifully together in the entire watch. The matierials used in this watch from rubber, titanium and carbon show Hublot’s exoertise in the fusion of materials.
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Hublot Big Bang 44mm Chronograph, Automatic
HUBLOT King Power 48mm Formula 1
Chronograph, Automatic
Zirconium & Black Cermaic Bezel
Black Rubber Strap
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HUBLOT - King Power 48mm 'Senna' Carbon Fiber
Split second, Automatic
carbon fiber bezel and carbon dial
Black rubber strap
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- HUBLOT – King Power All Black Blue Vendome
Split second, automatic
Black ceramic and rubber bezel
Black dial
Black rubber & black alligator gummy strap
- HUBLOT – King Power 48mm, Gold, Tourbillon
Tourbillon Chronograph movement, Manual
Gold & Rubber
Black Dial
Rubber strap
